

‘Disrupt’ your prospects. The value of early engagement in B2B marketing
I’m a fan of digital marketing, online content creation and SEO. I really am. They’re effective strategies that generate leads in the...


10 alternative tactics for sales success
I’ve read many books, articles and blog posts on how to succeed in sales and telemarketing. Countless opinions are offered on the...


R-E-S-P-E-C-T is the key to successful B2B selling
We’ve all heard the song Aretha Franklin released back in 1967. ‘Respect’ was written and recorded by Otis Redding two years earlier,...

Approaching gatekeepers in B2B selling – what not to do
When I saw the headline, ‘How to handle gatekeepers and reach decision-makers’, I was interested. OK, I admit it, I was excited. Yes, I...


A fairytale of relationship success
Once upon a time, in a prosperous kingdom far, far away, the local monarch’s beautiful daughter, Princess Kylie, was bored with all the...


Business to business selling - It's personal
Sales managers sometimes ask me why their latest business-to-business (B2B) campaign failed. “I was sure it’d be a success,” one said to...